Firenze 1946

The brown bear: Olga’s diamonds

While fleeing Russia for Castello Tesino, Olga Moranduzzo hid the family diamonds inside a cloth bear. With those diamonds, together with her husband, she bought the shop on via Condotta in Florence: the first step in the Moranduzzo story. The collection’s brown bear is inspired by that toy, which safeguarded the future of an entire family.

Arthur Kingsley: the English guard

During the North Africa campaign of the Second World War, Dario Moranduzzo and Arthur Kingsley found themselves on opposing sides. From rivals they became friends. The English guard Arthur Kingsley tells the story of this friendship born where no one would have expected it, and is perhaps the subject that best embodies the spirit of Christmas.

The Merano train: where the Christmas factory was born

In 1946, at the Merano railway station, Dario Moranduzzo met Antonia Rosa Flaim. It was love at first sight, and from that meeting the Christmas factory was born. The Merano train celebrates that journey and that year, the same one that gives its name to the entire collection.

Lisi, the little horse

At Christmas in 1991 Mrs Flaim, Antonia Rosa Flaim, wife of Dario Moranduzzo, gave her grandchildren an unforgettable gift: a real Avelignese breed horse. His name was Lisi. The collection’s little horse bears his name and the memory of a Christmas still told within the family.

The nutcracker: Austrian roots

The nutcracker was chosen as an Austrian symbol, to recall the origins of Antonia Rosa Flaim. It is the subject that ties the collection to the Mitteleuropean Christmas tradition, and completes the story of the family’s two souls.

Collectible pieces, hand-painted

Every subject in the Firenze 1946 line is hand-painted, so each piece has its own shades and details. These are decorations meant to last and to return to the tree or the home every Christmas, and the collection builds itself one piece at a time, year after year. Those who own them have not just an ornament, but a fragment of a true story that began in Florence in 1946.

A gift idea with a story to tell

A Christmas gift is remembered longer when it has something to say. The Firenze 1946 subjects are a gift idea for those who love Christmas, for those who collect designer decorations, for those who seek a gift tied to Florence and to Made in Italy. You can give a single subject by choosing the most fitting story: the bear for a birth or a new beginning, the Merano train for a couple, Lisi for the little ones, Arthur Kingsley for an important friendship. Or the entire collection, to be completed together.

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