Florence 1946 Collection
Since 1946, the Florentine tradition that is renewed
Origins that become inspiration
There is a Christmas that speaks of roots, of time that passes and leaves a trace, of the discreet elegance of those who know their history. Florence 1946 is that collection.
Born of the Moranduzzo legacy-the first Italian Christmas decoration factory founded in Florence in 1946-this line transforms family memory into concrete emotion. Each piece is shaped, finished and painted by hand in Italy, with the care of those who know that a beautiful object lasts more than a season.
Four iconic subjects guard the soul of the collection: Lisi, the Haflinger mare symbol of genuine friendship. Bruno, the teddy bear guardian of treasured memories. Arthur Kingsley, the soldier who embodies courage beyond borders. The Merano Train, emblem of the meeting that changed the family forever.
They are not simply tree decorations. They are pieces to collect, to give as gifts, to pass on.
Italian craftsmanship and emotional value
An object that tells a story
Two souls that rarely meet coexist in Florence 1946: the precision of the craftsman and the depth of the storyteller. Each adornment originates from an original design, passes through the hands of those who model it in marble resin, and receives its final identity with brush-applied glazes and patinas.
The result is an object that looks like no other-because no other carries eighty years of Florentine history, the story of a family that has gone through revolutions and wars, and the determination of those who have chosen to reinvent themselves without losing their roots.
For retailers: Firenze 1946 is designed for those who want to offer their customers something different from the usual Christmas decorations. An experience of connecting with authentic Made in Italy, recognized with the DocItaly International 2025 Award at Palazzo Valentini, Rome.
Join the Moranduzzo Reseller Network
Are you a retailer, concept store or gift shop? Contact us to find out the wholesale terms of the Florence 1946 collection.
Florence 1946 Collection – Moranduzzo
Hand-painted Christmas decorations since 1946: the story behind each piece
Florence 1946 is not just another Christmas collection. It is the story of a family that invented the modern Italian Christmas-and turned it into collectibles.
What makes the Florence 1946 collection unique
Each ornament in the Firenze 1946 collection comes from an unabridged artisanal process: marble resin modeling, hand finishing, and painting with brush-applied glazes and patinas by Italian artisans. No piece is identical to the next. It is this calibrated imperfection-the same that distinguishes a handmade object from a mass-produced one-that makes them recognizable and collectible.
The four subjects were not chosen for aesthetic reasons, but for biographical ones. Bruno is the teddy bear who hid seven diamonds in his belly in 1917, allowing the Moranduzzo family to escape revolutionary Russia and start over in Florence. Lisi is the Haflinger mare, a symbol of connection with nature. Arthur Kingsley is named after the British soldier he met during World War II. The Merano Train recalls the meeting between Dario Moranduzzo and Antonia Rosa Flaim-the beginning of a love and business story that would change everything.
Matteo Moranduzzo receives international recognition for Made in Italy excellence at Palazzo Valentini, Rome. Same ceremony as Lino Banfi, Mario Lavezzi and Luigi Busà, Olympic champion.
Why choose Florence 1946 as a Made in Italy Christmas gift
Those looking for original and Made in Italy Christmas gift ideas will find something rare in the Firenze 1946 collection: an object that has a story to tell. Not a generic decoration, but a piece that carries eighty years of Florentine history, recognizable by the quality of the finish and the accompanying narrative value.
Pieces from the collection are available both to end consumers-as mid- to high-end Christmas gifts for those who appreciate Italian artisanal design-and to retailers who want to differentiate themselves with an authentic, collectible offering.
The story behind it: Moranduzzo since 1946
Moranduzzo was born in 1946 in Florence, Italy, when Dario Moranduzzo founded Italy’s first Christmas decoration factory. In 1947 the first decoration: a silver galvanized icicle. In 1952 the first Italian PVC garland. In the 1960s the first fireproof artificial tree. Decades of patents-including No. 022889 in 1985 for the tree with curved leaves-and RAI campaigns with budgets of more than 200 million lire a year.
In 2012 the third generation took over the brand and restarted from the essentials: family storytelling, quality craftsmanship, uncompromising Made in Italy. Today Moranduzzo collaborates with Dior and Gucci on custom productions, and Landi figurines have appeared in the Netflix series I Hate Christmas – chosen by set designers because they are perceived as the very authenticity of Italian Christmas.
Frequently asked questions about the Florence 1946 collection
What are the decorations in the Florence 1946 collection?
These are handcrafted, hand-painted Christmas decorations made of marble resin by Moranduzzo-the Italian manufacturer founded in Florence in 1946. Each subject (Bruno, Lisi, Arthur Kingsley, Merano Train) is inspired by the real history of the Moranduzzo family.
Are Florence 1946 decorations really hand-painted?
Yes. Each piece is manually finished and painted by Italian artisans with enamels and patinas. No piece is identical to the other, a feature that makes them suitable both as decoration and as a gift or collector’s item.
Who is Bruno, the subject with the teddy bear?
Bruno is the teddy bear in which Olga Krasirova hid seven diamonds while fleeing revolutionary Russia in 1917. Those diamonds financed the family’s new life in Florence and the establishment of Italy’s first Christmas decoration factory in 1946.
Is the Florence 1946 collection available to retailers?
Yes. Moranduzzo distributes the collection through gift shops, concept stores and department stores. For the wholesale channel write to [email protected] or use the contact form on this page.
What is the difference between Florence 1946 and the other Moranduzzo collections?
Firenze 1946 is the gift-oriented mid-premium collectible collection. It differs from the Landi line (artistic nativities blessed by Pope John Paul II in 2000) and Signora Flaim (premium garden and living design) in its narrative positioning: each piece tells an episode of family history.
Does Moranduzzo ship anywhere in Italy?
Yes, in 24/48 working hours throughout Italy. For Europe and the rest of the world, delivery is within 96 working hours.
Florence 1946. A memory to be preserved, a history to be passed on.
Moranduzzo – Christmas decorations since 1946